Dream Scenario is a new problem solving
studio

We help organizations understand how behavior and context shape customer decisions, then help them close the gap between business goals and what customers need.

We think design is meant to create value for the people it touches, and that organizations who share that conviction get better outcomes for their business. This studio is built around that mission.

People come to us when complex, ambiguous challenges have become overwhelming, or the human side of the problem isn't clear. We work at whatever scale the problem calls for, from focused sessions to multi-phase programs.

We are independent and technology agnostic to focus on creating the best experience.

Human-Centered Strategy

Mapping human insights onto organizational objectives to find concrete opportunities, ensuring the right problems are solved before scaling.

This defines what to do and why, gives downstream initiatives utility, efficacy, and a clear purpose, and aligns every team around a customer-centric metric.

Service Design

Orchestrating human, digital, physical, and operational facets of a service to upgrade both workplace and customer experiences.

This delivers a coherent, buildable blueprint grounded in both human needs and organization realities, with detail well beyond a CX or UX vision.

Converged Experience Design

Blending digital, physical, and spatial design to create a fluid ecosystem, harmonizing technology and environment with human behavior.

This eliminates disconnects between the tangible and virtual spaces in an experience to strengthen the relationship between people and the brand.

Behavioral Insights

Investigating the cognitive, environmental, and social factors driving or blocking people's actions to untangle why they do what they do.

This connects the dots between feedback and actual behavior, providing a valuable understanding of the contexts and mindsets that influence adoption.

We are based in the New York Metro area and work with clients across the US.

Dream Scenario was started by Matthew Abate to counter the drift away from solving real problems and creating value for people in favor of short-term metrics.

Every project draws on a network of specialists who've spent their careers at agencies, startups, and in-house teams across regulated and mission-driven sectors.

Some brands we've helped

Maybe you know exactly what you need, or maybe we should talk through the possibilities. Let's schedule some time to get to know each other and understand the challenges you're running into.